Paragon Plastics is one of the leading plastic milling and thermoforming companies in Central Florida. What started as a logo animation project morphed into a complete identity overhaul. Our aim was to create a logo and animation that represented them by reflecting what they do. The final logo looked as if it was a product from their factory, blue thermoformed letters with a chisel beveled edge. We then produced a factory tour video, which highlighted the capabilities of the Paragon Plastics facility.